Become Findable: The Art Of Search Engine Optimization and Marketing

Imagine you are the owner of a small business searching for a lawyer to help you get incorporated. Where is the first place you are most likely going to look? (Insert lawyer joke here). No silly, the internet. So you hop onto Google and search for “business consultants toronto” (assuming you live in Toronto).

10 blue links show up on the first page. Which one are you going to click?

Half of the searching world will click on one of the first two links. After the first two, click through rates drop dramatically.

If you’re interested in getting eyeballs on your site, you want to be one of those top 2 links.

Because if you’re not in that top 2, your competitors are. And you don’t want them stealing your clicks.

Let’s not forget about the sponsored links displayed above the organic searches. Those account for about 50% of search clicks. The number of clicks are now split evenly (50/50) between paid and organic in most categories. Paid searches are always the first ones you will see when performing a search and as a business trying to generate quality traffic, you can’t ignore these stats.

It really comes down to this. You have to be easily findable.

In order to do this you must take advantage of every avenue available.

Here’s a very interesting article with some easy to follow SEO advice written by Lisa Barone, the Chief Branding Officer at Outspoken Media. She expands on a few steps steps one should take to ensure one doesn’t put the cart before the horse.

With approximately 80% of people finding websites through search engines and social networking sites, this is an aspect of business that can no longer be put on the backburner. When a potential customer conducts a search for your scope of business or company name, you’re going to want to be the first link they click. With our help, you can ensure that this potential customer is landing on your site, not the competitors’.

Once a potential customer is aware of your brand, you need to provide them with a full-circle of interactions. That’s where our Social Marketing services come in. By delivering them relevant content and promotions on Facebook and Twitter you create a stronger bond between you and your followers. Nearly 70% of consumers say that a positive referral from a “friend” on Facebook would positively influence their purchase decision. Through generating a social networking presence online you will be able to create more and more of these positive interactions.

Tips for Social Media – Marketing, Businesses And Optimization

Marketing – “Yesterday and Now”
You might be tired of hearing “It’s time to go global” but I’d like to say it’s time to change your business mentality to en-cash the secret of business success in fact it’s the time to get updated to go global. I’m sure you have had experience of some drastic change in the marketing trend recently or lately and you know this is all because of client retention to get some more referring clients from them. Mr. Philip Kotler said “Customer is the King” I think it is because one satisfied customer can bring two more and that two more can bring a bunch of customers and this chain can create a viral marketing concept.

• Time Consuming
• More Efforts
• Expensive

But it was a game of old days, things have been changed now.

Social Media Marketing – A Game of What? Why? How? And When?

Social Media Marketing – What?
As this day or age technology is getting more advanced and regularly come up with more facilities which we have barely given any thought of it.

Technology can be so fruitful if it will be used in an appropriate manner. And so, SMO is one of those terminology which gives us a tribute of some kind but only when we know how to handle it.

Moreover, social media marketing is a broader concept that includes SMO and there is no such specific definition on it, however I can elaborate it in thousands of words but in brief social media is the use of technologies to co-create social realities, know, like, trust.

Furthermore social media is that hot tribute which is quite popular amongst all marketers as it is a rich set of new tools to help in their efforts to generate a business lead.

Social Media Marketing – Why?
SMO – A game of brand exposure and much more… How many of you looking for a brand exposure and for what?
• For business leads
• For the sake of business goodwill.
• For product or services exposure.
Whatsoever reason you will be having, the overall conclusion is that your business will be able to get more revenue at the end of the month.

Social Media Marketing – How?
Social media optimization as there are 3 major, hot & popular social media sites are available, at first phase optimizes them.
• Facebook
• Twitter
• LinkedIn

Foremost and Essential Step
As social media marketing is an integrated process so it is quite imperative to integrate all the above 3 social media sites with each other like wise: If you are tweeting something on twitter that will automatically become a post for Facebook and as same for LinkedIn.

Build up your business theme related networks and exchange the level of your expertise with them because SMO is all about of 4 C’s:
• Content
• Context
• Communities
• Communication

Even more you can do:
• If you are well versed with blogging do add your blog with the above mentioned sites.

• Popularize your latest feeds via RSS feed submission.

• Do write compelling & unique classified adverts and amplify that in your geographical location if any.

• Amplify your articles in different and famous articles directory sites such as EzineArticles.

• Amplify your press release.

• Amplify your newsletter with adding enhancing features of tweet-meme button or any of your favorite social networking sites buttons (Must have good Alexa ranking).

• Amplify your pod-casting if any.

• Video optimization and amplify it on: YouTube, Facebook, Twitter, LinkedIn and even on more…

Do amplify all the above suggestions on the three major social networking sites: i.e. Facebook, Twitter and LinkedIn.

Social Media Marketing – When?
Today is the best day to start.

My Review about Combination of SMO & SEO
What relation I observed between SEO and SMO?
SEO helps you to get organic traffic – Leads conversion rate higher.
SMO = Helps you to get referring traffic and brand exposure beside helping SEO to push- up ranking to get good conversion rate.
SEO = Conversion rate SEO + SMO = highly conversion rate/brand exposure/top Google ranking.

Small Business Web Design and Marketing

To the non-technical local shopkeeper, getting onto the internet with a small business web design in the first place can seem incredibly difficult but getting found online is even harder.

Because it’s not just about having a website, it’s making sure that your pages show up on Google and the other search engines for the search terms that best reflect your product or service.

So, you need to find out what your potential customers are typing into the Google search bar and then you need to make sure that there are pages on your site which position those words in the places that the search engine spiders can see them.

Header tags, metadata, alt tags are the main places that the bots sent out by Google and the other search engines will be looking for the clues that tell them what your website is all about so these must be completed with care as it is very tempting to keyword stuff.

But that’s just making the page search engine friendly. It’s not much good having a page full of words that only the spiders like, you have to think about the visual experience of your reader too. Because they’re not just a reader, they’re a potential client.

Use the right words in the correct order and they will be picking up the phone to find out more or even buy straightaway.

So you have to look at your website and give it an audit. Ask yourself four questions:

What is the first thing that will jump out at any new reader?

Is the content interesting enough to not only keep them on your site but also to encourage them to click on the other pages to find out more?

Is it patently obvious what service/product you are offering and the benefits that it can provide?

Is there a clear Call to Action (CTA)? An instruction to buy now or learn more with an easy to read phone number so they know exactly what to do?

The most beautiful website in the world is absolutely worthless if no one knows it’s there or, if they do get there, they cannot work out what it’s about or what they’re meant to do.

Concept, Content, Call To Action, Conversion

Of course, it doesn’t end there for the small business, web design and on-page SEO are just the things you can see – they deal with the content. The search engines decide the relevance of your website to the search term by analysing Activity and Back links, so the next thing you have to do is small business marketing using social media, back linking, bookmarking and paid advertising tools like AdWords and Facebook or Linked In Ads.

These will drive targeted traffic back to your site where your clear content and concise calls to action will result in sales.